When a household name calls you back for another project, you know you’re doing something right.
A New Chapter in Our Cuisinart Partnership
Bright Lights Media is proud to share our latest collaboration with Cuisinart — one of the most recognized and trusted names in kitchen and now outdoor cooking equipment. This time, we were brought on to create video content for the Cuisinart 9-in-1 FlavorBoost Outdoor Electric Grill, a QVC-exclusive product featuring the exciting new addition of a griddle plate.
The result? Two polished, high-impact videos that are already hard at work selling this product across multiple channels. Here’s a behind-the-scenes look at how we made it happen — and why professional product videography matters more than ever.
The Product: Cuisinart 9-in-1 FlavorBoost Grill
- ✓9-in-1 cooking modes — grill, griddle, roast, bake, broil, and more
- ✓FlavorBoost technology for enhanced taste and moisture
- ✓New griddle plate attachment — the star of this production
- ✓Electric-powered — clean, easy, no gas or charcoal needed
- ✓QVC exclusive — available through QVC channels
Watch the Final Video
Here’s a look at the final content we delivered for Cuisinart’s 9-in-1 FlavorBoost Grill — a fast-paced, visually-driven reel that captures the product in action:
A Two-Day, Two-Location Production
A great product video doesn’t happen by accident. It takes planning, the right team, the right equipment, and a clear understanding of what the brand needs. For this project, our crew executed a two-day, two-location shoot designed to capture both the lifestyle appeal and the technical performance of the grill.
On Day 1, we set up at an outdoor lifestyle location — a beautifully manicured backyard setting that gave the grill the premium, aspirational backdrop it deserved. The goal was to show this product in its natural element: warm summer weather, fresh food, great company. We captured the grill in action — searing proteins, flipping pancakes on the new griddle plate, and roasting vegetables to perfection.
On Day 2, we shifted to a controlled studio environment for close-up product beauty shots and detail footage. This gave Cuisinart clean, versatile assets for digital advertising — the kind of crisp, high-resolution product content that performs across every platform.
Two Deliverables, Maximum Impact
Every shoot we do is built around specific deliverables — and for this Cuisinart project, we delivered two distinct video assets, each serving a unique purpose in the brand’s content ecosystem.
1. QVC-Ready Hero Video
The hero video was purpose-built for QVC sales performance. That means fast-paced editing, dynamic product demos, clear feature callouts, and a visual energy that keeps viewers engaged and ready to buy. Cuisinart is also incorporating QR codes printed directly on the product box, giving customers a seamless path from the physical product to video content that demonstrates its value.
2. Product B-Roll Video
Clean, versatile, and beautifully shot, the b-roll package gives Cuisinart a library of high-quality footage they can deploy across paid ads, organic social, email campaigns, website content, and beyond. B-roll is the backbone of a flexible content strategy — and when it’s done well, it pays dividends for months or years after the original shoot.
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Thanks so much for your work on this project! The videos look fantastic and I’m sure they will help us in our effort to sell our electric grill. We love working with you and your team and really appreciate your approach, quick responses, and thoughtful, thorough approach to our needs. Thank you and I look forward to working on the next project!
What It Means to Work With a Household Name
There’s something special about working with a brand that generations of families already trust. Cuisinart has been a fixture in American kitchens for decades, and bringing that legacy to outdoor cooking with a product like the 9-in-1 FlavorBoost Grill is a big deal.
But what makes this relationship really meaningful isn’t just the brand recognition — it’s the mutual respect and collaboration that’s developed over multiple projects. When a client the caliber of Cuisinart tells you the videos look fantastic and they can’t wait to work together again — you know your team showed up.
Product Videography That Converts: Why It Matters
Whether you’re a global brand like Cuisinart or a growing e-commerce business, the principles of effective product videography are the same — show the product in use, capture the emotional experience, create platform-specific assets, tell a story that builds brand trust, and think beyond the shoot with digital integration and omnichannel content.
Consumers today make purchase decisions based on video content. If your product video doesn’t stop the scroll, you’re losing sales. Period.
Ready to Bring Your Product to Life on Screen?
Whether you’re launching a new product, refreshing your brand content, or looking for a video production partner who competes at the national level — Bright Lights Media is here for it.
Bright Lights Media is a full-service video production company specializing in brand storytelling, product videography, and commercial content creation. Based in the greater Philadelphia area, we serve clients in Chester County, Delaware County, Bucks County, Allentown, Bethlehem, and beyond. Because great video doesn’t just tell your story. It sells it.